Harness Breeders NSW has just been renamed (it was formerly the NSW Standardbred Breeders and Studmasters Association).
As with the name we now seek a new logo to reflect who we want to engage with - enthusiasts both existing and new both domestically and abroad.
You have a creative blank canvas for the logo design; the website and attachments are provided for context and comparison purposes only and should not restrict your design. FWIW the NSW Breeders Challenge logo works with the larger horse and smaller horse inset. We are open to your recommended color palettes, we like something that feels welcoming, yet innovative.
• NSW is the common abbreviation for New South Wales, the most populous state in Australia. If incorporating the name the ‘NSW’ abbreviation is expected
• The current website is at http://www.harnessbreedersnsw.org.au
• The image of a foal and mother is common on similar sites
• A standardbred horse looks essentially the same as a thoroughbred. When they race the distinguishing feature is the sulky (the racing cart carried behind the horse).
The logo will be used across corporate material (annual report, letterhead etc) and marketing collateral. We require a stand alone logo (no text) and one with accompanying text being the name 'Harness Breeders NSW'. A colour version is essential and a greyscale version is appreciated.