We are a new Speed Shop located in a mid size U.S. city. We have several competitors but set ourselves apart from the pack by our many offerings including dyno testing, Nitro, High octane fuel, installations, as well as any/all speed components. We have a strong leaning in components for classics and american muscle cars. (classic rods, rat rods, low riders, lead sleds, etc.) We are primarily American Muscle (cars). To a lesser extent ..... our product offerings also cover foreign cars and off road.
Our targer audience is car enthusiast who are looking for styling and/or speed. We are looking for a bold logo that says "speed". A catchy logo that will look striking on a T shirt or hat. A logo that will appeal to a wide age group.
We have a conceptual idea in mind and we would like to see how far it can be taken .... how well it can be captured ..... how well it will translate into a bold logo. Our conception is: two auto pistons with connecting rods attached, crossing each other (like an "X") (bold pistons/rods; v8 type) (pistons up) with the wording: "Acushnet Speed" inposed in the forefront. One idea we were playing with is placing the word "Acushnet with the word "Speed" below it, and utilizing the "S" in the word "Acushnet" as the "S" in the word "Speed". (possibly with small flames or smoke comming from the bottom of the "S" as if it were an auto tail pipe). Of course ..... we are certainly open to any other designs/features which will translate into feeling of boldness, mechanical strength, speed and a retro look. Things to consider: "Bold, muscular, and retro".