Marketing upper income local to the area. Home prices are $800,000 up. Couples wanting to go to an event and not have to worry about driving, ie. UT football, dinner, wine afternoons, shopping days. Mostly they will be upper income earners, and a lot of 2nd home owners who have homes on Lake Travis and local golf courses on the lake and would like to be able to go to dinner in Austin or take advantage of the vineyards without worry of drinking. We will not rent to high school proms, youth birthdays, this is an adult limo only.
This is not your typical limo service, we won't be doing airport runs, corporate events and no high school proms. We are having fun with this, we do not want the big corporate image of the limo service that picks you up at the airport and drops you at the hotel. We also don't want the image that a bunch of crazy drunk celebrities might be falling out of it. We need a logo that will invoke a person to look at it and say "We need to rent that limo and go for dinner, or go the the vineyards and pick us up at home." And that they will have a relaxing time without the worries of it being a over used car for crazies. Think lakeside, vineyards, picnics, restaurants, wild flowers, relaxing, worry free fun, fun, fun!