Logos for companies in this segment typically involve an image of a head, brain, or spine. Most also include a representation of a nerve impulse, or action potential, which can be seen clearly inside the heart in this logo store logo:
Design elements to include:
1. A brain or a head
2. An action potential (optional)(as described/depicted in the example above)
3. A cog (optional)
4. Clean, professional font. Not too techy
Design elements to avoid
1. No images of just a spine
2. No images focusing on an ear or nose
I want a logo that can be utilized in a number of ways, and one that...even without the company name, is distinguishable among other neurodiagnostic companies. I would prefer that the logo be in a position relative to the name so that it may be sectioned off for standalone use. Preferably logo above, centered. OR logo left side, before company name
I want this to be professional, but not boring!
I'd prefer a blue or dark/forest green color, but I'm also totally open to other variants.
Here's an example of 3 logos from the logo store that I liked, and things I did not like about them:
Not crazy about the eye in the middle
Nice, but kind of plain/boring. A bit cartoony
a bit too techy, esp. the font