We are running Sweden's largest fly fishing online and retail store. The new logotype is to be used on a new online store selling mainly high quality fishing flies to customers all over the world.
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Our customers are fly fishermen from all over the world.
Our typical customer is Male, 20-50 years old.
As our main products are fishing flies the logotype should / could have something to with these products.
The logotype must contain our brand name "The Fly Shop"
We want a fresh modern logotype!
The logo will be used on our website, on caps and T-shirts, and maybe on some packages. Must be able to use it on a white background as well as a black background.
We'll need the finished logo in vector format that can be opened by Adobe Illustrator CS3.