The name of the firm is Harrison Metal Capital. (The word "Capital" doesn't necessarily have to appear in the logo.) Ideally the logo should incorporate and/or communicate story behind the name (see below) and/or themes of what we do investing in entrepreneurs to help them build their businesses -- e.g. innovation, entrepreneurship, capitalism, technology, hard work, simple solutions to complicated problems.
"Harrison" is a reference to John Harrison, a clockmaker who solved the problem of determining longitude -- one of the most complicated scientific problems in history (one that Newton, Galileo and others could not solve) -- with a very simple, elegant solution (the marine chronometer). Because he was merely a clockmaker and not a respected scientist, he faced much snobbery, skepticism and ridicule as he was trying to prove the merit of his solution. For more info, see the following:
"Metal" is a reference to Rearden Metal in Atlas Shrugged. In the book, Hank Rearden, an entrepreneur, invents a revolutionary new metal alloy that is significantly lighter and stronger, but less expensive than steel. Among its ingredients are iron and copper (which are seldom found together in other alloys) and it is described as greenish-blue in color. Initially no one is willing to use Rearden metal because no one wants to take the risk of being first to try it, but its merit is proven after orders are placed by an initial customer. For more info see:
With regard to look and feel, here are examples of a few sites/logos we like: