As a brief background, I am a small operation who does construction/design planning work. The industry I am in needs the work (project schedules) done YESTERDAY, so I am pitching a service that consults on an hourly basis, remotely or face to face. I am pitching my new re-branded service as the following: Planning & Scheduling, Emergency/Urgent Planning, Primavera (Planning software) help etc.
We're aiming to emphasize that choosing a consultant at an hourly rate is a smarter option than paying someone on a salary 60 hours to sit around for one hour of work per week.
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Specific market would be EPCM, engineering, construction, design contractors and consultants. Anyone really, mining operators, fox sports etc. Most organisation require a planner for pro-rata work
Construction contractors, people doing google searches, traffic from word of mouth.
we have a few 'concepts' and like the simplicity/cartoon effect of the google docs logo. We've attached a pdf of a typical project 'plan/schedule' and also an 'S-curve' (an industry type of graph) and current logo we have at the moment.