Bridal Sands, Inc. is a company that will offer bridal consultations and photography services and products specifically catered to destination wedding clients. Our clients travel predominantly from the United States and other locations worldwide to Puerto Rico (an island in the Caribbean) to celebrate their wedding in a luscious, romantic beach-front setting.
Bridal Sands, Inc. is a completely new and unusual concept in the wedding photography business. Our company will differentiate itself from our competition by focusing on our clients’ wedding experience instead of merely offering expected photographic products and services. We will use photography to promote destination weddings in Puerto Rico, we will offer exclusive and exceptional products, and will partner with other companies that will complement our services to ultimately provide a personalized and memorable wedding experience. The company’s photography is based on the credentials and experience of international award-winning photographer James Perez-Marcano, who is supported by a professional staff of production assistants, album design specialists, and associate photographers.
Bridal Sands, Inc. will focus on the entry-level high end market. This market is comprised of young adults with college degrees, successful professionals or entrepreneurs, between the ages of 25 and 40, who appreciate art, understand the value of good things in life and are willing to invest in them. Our clients understand technology; they use the internet on a daily basis, and seek to have exceptional and personalized experiences. Although my end clients are the couple, my marketing is strongly targeted toward the bride (women).
We wish our brand to project cleverness and innovation with a strong sense of feminine sophistication. The name of our company was meticulously chosen to evoke a sense of the romantic beach-front settings that our clients specifically seek and is ultimately what attracts them to Puerto Rico. Thus, I wish that the iconic component of the logo serve to somehow strengthen the romantic notion of a beach-front wedding in a clever way. If literal symbols are to be used (such as a palm tree or a sea shell) they must be implemented in a clever non-literal way.