We are launching a new service towards the traveler. This site is bringing a “Personal assistant” to the traveler. This means , that for a fee, anyone could have during his/her trip access to a personal assistant which will help him/her to solve any problem during the trip. This could be hiring a reliable taxi, booking a fancy restaurant or club difficult to get in, re scheduling the trip, etc…. It is a kind of concierge service. But we do not want to position it as pure “concierge” as this service is aimed to anyone, not the “VIP” kind of person. This is the subtleness of our request ! We wish to transmit a sense of well-being, and relief to the traveler, because he/she has access to an assistant which will make things easier during the trip. SO, the strees existing during the trip will "vanish" !
We want to transmit the values of : affordability, to a convenient and practical service, responsive, reliable.
The service is available “on line”, but once you have paid the subscription, the traveler gets access to a dedicated phone number, which he will be able to call: 365 days a year, 24/7
For this logo, we are looking for a Web 2.0 style, modern, very sleek, with an institutional look. It needs to transmit a feeling of elegance, quality of service, security and convenience. All these under an affordable price.
This service is aimed at the : 30-60 years old International Traveler. Male or female. Although, we velieve, that , at the begining it is more a "Business" traveler type of service, but , we expect that the "business traveler" once he/she has ised the service, will be happy to use while traveling on leisure with his/her family. An iPhone and Android app will be launched also, with this service.
Letter and icon based logos are welcome.
The logo will need to be suitable for web and print.
There are no pre-existing ideas for the logo as this is a new brand, so open to all ideas!
Please feel free to experiment with colors!
Please do not use any stock images or clip art in the logo
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)