We sell LED Headlight Bulb Conversion Kits for Automotive (Car, Truck, SUV, Motorcycle).
Our main consumers are male, ages 16-30, and like to customize their cars with aftermarket accessories. They are hobbies and auto enthusiasts.
They are the type of people who like to DIY (do-it-yourself) and drive American trucks, SUV's and Japanese or import cars. We want to establish a more elegant look and be seen as the mature standard for aftermarket automotive lighting, such as a high-end European feel.
We'd like to emphasize NOCTRNL and have Design less emphasized.
Our standard packaging is a nice plain white box, similar to what Apple Products are packaged in.