We are rebranding Turn2Live.com to Moodfish. Moodfish is a live-entertainment search engine that helps you find all the local live events happening around you based on your mood or mood recipes such as Romantic Date Night or Dance Night Out. The current turn2live.com has been well received visually yet can use a bit of a friendly facelift. Starting with this logo. Think Twitter.
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Our primary target consists of tech-adept individuals between the ages of 25-40. This group of people graduated from college in the early 2000’s and started small families. They are ethnically diverse and interested in local events as well as more well known events, e.g. local live music vs. touring acts, local theatre productions vs. touring broadway shows. Our target audience typically enjoys attending local events at locally-owned establishments. They are a busy group used to the age of Blackberries and iPhones thus they depend on their smart phone to help them make plans. This community is extremely active and always looking to find new and different things to do around their city.
Our secondary target consists of people between the ages of 21-24 who are tech-saavy students or new professionals. This group is unmarried and without children. For now, they choose to spend their time enjoying their funky and progressive communities. They are also ethnically diverse and eccentric with a strong sense of cultural identity. They enjoy coordinating plans with a large group of friends to soak up the vibrant nightlife that their city has to offer. This group uses the Internet for a convenient, quick and easy source to create plans for a night out with friends.
Need a logo (type and mark - perhaps mascot?) that communicates "mood based search" based on the below 9 words.
The moods Moodfish searches with are:
Also if you feel like varying Moodfish with MoodFish we would be happy to see what you take on the extra CAP would be.
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