Logo design for Baby Products Company

Aesop

Our company is named Aesop. We sell products to parents of young children ages 0-5. We are looking for a new logo.

Our company name is inspired by a popular set of children’s stories called Aesop’s Fables http://en.wikipedia.org/wiki/Aesop. Aesop’s Fables include well known tales like Tortoise and the Hare, Wolf in Sheeps Clothing, and Boy Who Cried Wolf.

Our current Aesop logo is inspired by the fable Tortoise and the Hare (please see attachment).

This logo will be used in a letterhead, website, and a mobile website so it needs to scale well. Our company sells products to parents of young children ages 0-5 so we will target expectant parents, new parents, and parents of pre-school to kindergarten age children.

Please view the attached document for precise requirements and details. Attachment includes images of current logo and what we don't like about it, along with images of some logos that we do like.

We want a basic logo with a simple icon on the left and the company name 'Aesop' to the right. We want an icon and font/color that scales well for use on everything from letterhead to mobile websites etc. We want a logo that works well on white backgrounds but also can work well on dark colored backgrounds.

Thank you so much for all of your designs and creativity. We will try to give prompt feedback to designs for revisions, directions, etc all. Thanks again.