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This is a logo to go onto packaging for a range of goods sold at retail in the home brewing industry...The goods range from ingredients such as packaged malts and hops to equipment such as starter kits cappers, bottles, crown caps etc
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We like the idea of either a word logo on its own that is unique or either a word with a symbol that represents "beer essentials"..What is important is that the artwork is very easily recognisable....I have attached a bunch of excellent simple beer logos to give you ideas of what we like..Clean looking primary colours on white look good. This logo will mainly be on a white background. Our target is mostly male and we want to be seen as modern. We are premium yet affordable and our products are known as the best in the business...It will mostly used in various formats on labels and on packaging so look feel and colours are important...It needs to be a logo that can adapt to a wide variety of home brewing products... The word beer and essentials is equally important..Remember we are not selling beer but rather the ingredients and equipment to make beer so it would be stuff like Beer Essentials beer bottle, Beer Essential Lager Kit, Beer Essential Sanitiser, Beer Essentials Ale yeast etc.. The products are all high quality gear.