Logo Design for HGTV Host's New Home Design Website

Krista Watterworth's Room Recipes

The RoomRecipes community website is all about sharing recipes for home and garden design success and viewers sharing the inspiration they receive from watching home design TV shows. Krista Watterworth, the host of HGTV's Save My Bath and other design TV shows, is the host of the site, and will provide expert design ideas, design how-to assistance and as "one of the girls", share the fun, practicality and satisfaction with do it yourself home design projects.

Tone: The overall tone of the site will be vibrant, cheery, friendly, accessible, modern, comfortable, classy but fun, chatty in a "best girlfriend" sort of way (but not snarky), with the overarching goal to make women feel empowered about taking on their own design challenges... inspiring women to roll up their sleeves and create their own design recipes in their own home. We'd like the font to tie in more with the architectural/home concept and be less crafty/not so 70s looking than our current logo. It should be strong, and lean much more toward the home design aspect and the recipes concept, and feel modern and clean with an edge or with a bit of whimsy, and not super girly. Should look and feel like it belongs in the same class as other HGTV professional logos. Recipe tab/file card type ideas are fine for the icon, but make it look classy, abstract or geometric not too literal, not vintage craftsy!

Target - Primary: Women 25-54
- who have an interest in/watch cable TV and HGTV design shows
- who have an interest in home, landscape or garden design
- who desire to improve their own home or apartment's room design, functionality, liveability, useablity and/or saleabilty

Font Styles: Leaning toward architect style fonts like Flux. Please see font styles we with the look and feel we want, online here: http://roomrecipes.com/RoomRecipesDesign.html. Feel free to use another font.

Desired Color Scheme: We'd like to be able to use logo on a white background or a colored/pattern background, so the words "Room Recipes" should be a solid color, black or white. We'd like a logo icon or mark that can be in one or several accent colors, mainly sophisticated brights. This can be a recipe type tab, or a house - but it should be abstract or geometric, not vintage, literal or homemade craftsy. Logo should render in color and B&W. Please see color palette here: http://roomrecipes.com/RoomRecipesDesign.html

Logo Design Dont's: No boring blue architectural plans type. Nothing corporate. No overly thin, delicate or girly script type. No web 2.0 gradiants, glossy icons. Logo and/ or it's icon mark should size well so it can be used in avatars and in thumbnails in 100x100px sizes. Icons/Mark should be geometric and strong, not wispy, lacy or viney.

We would like the logo to read:

Krista Watterworth's
Room Recipes
OR
Room Recipes
with Krista Watterworth

WIth Krista's name being in a smaller, lighter type and the Room Recipes being dominant. We may want to switch Krista's name for a tagline later, so her name can appear above or below - wherever you see a tagline fitting into your design.

Accepted File Formats:
Prefer: Vector Formats (.eps, .pdf or .ai); and a Layered Format (.psd or .png).

We will provide a release of ownership that must accompany finished logo. We'd love to see a version that can be used on a white background, and another in reverse that would be usable on a colored background.

Notes:
We are very open to your thoughts and suggestions and will give very prompt feedback so that you can have a chance to make changes.

If we choose your logo, we may have you also do business cards, stationery and other items if you are interested. This will be a great celebrity logo for your portfolio!

We know your time is valuable, and so we have provided much guidance to start you off, but please, if you have an "out of the box" wild idea for this logo, do share - we'd love to see it! We promise to leave polite and helpful feedback on all designs!

We are looking forward to seeing your awesome designs! Thanks!