Incube Resources - Measure, Manage and Grow (this is the tag line)
Who you are: Seasoned professional with an MBA in finance - over 13 years in management accounting specializing in cost management/expense reduction, streamline processes, back office management, high tech solutions for back offices. Works with a team of legal experts and business advisers - brings on board a core competency team (legal, tax and other business areas).
What you do: Management consulting, prepare and manage cash flow statements, prepare financial pro forma, prepare financial projections, helps with start up funding, debt and equity financing.
Why you do it: There is no one in market that can help small to mid sized high growth businesses management of their complete back office and costs. She helps them lower their break even points so they can become more profitable.
Personality: She forms partnerships with her clients. She is effective and efficient, very tech savvy, while personalizing solutions for each individual client. Works with students as well as savvy businesses. She has been told by several clients that she helps keep them "grounded" and close to reality. She becomes a trusted adviser to her clients, helping them to understand and navigate the in's and out's of actually running their businesses. The businesses she works with have the ideas for their "dreams", she helps them get there, quicker and more efficiently.
New business start ups as well as high growth, ambitious businesses looking to grow. A business looking to use her to control their back office so they can focus on the actual business itself. She becomes almost a part-time CFO. She helps businesses to strategize and grow.
Feel free to be creative but we are looking to get across the part time CFO aspect, the fact that she can keep businesses grounded in reality while helping them to achieve their financial and business goals.
She likes the colors purple and lime green. Please include her tag line of Measure, Manage and Grow in the logo.
Please use your imagination but please DON'T come back with all money symbols and calculators, etc. for the logo.
The word Incube (she works like an incubator while pulling in other areas). She gets all of the resources in order (as their part-time CFO) so they work together and help the companies she works with become more efficient and more profitable.
It needs to be branded for small to mid-sized businesses - the big businesses have this person on their staff, the businesses she works with have her on a part-time basis.