Our company started life as 'abc media', a retail media agency. abc media sells the advertising space in supermarkets – digital screens, in store radio, shelf fixtures etc – to manufacturers. Clients include Coke, Unilever, P&G, Pepsico, Kellogg’s; all the big names. Our website is abc-media.co.uk if you'd like to have a look.
As a company, abc has grown beyond just selling the advertising space in supermarkets. We want to rebrand as a group of companies that each perform a different function. These companies are:
abc media – sells advertising space in supermarkets
abc commerce – arranges affinity partnerships between supermarkets and service providers. So, for example, we can arrange for a bank to offer a branded credit card to a supermarket’s customers.
Alphabet – a design agency specialising in retail marketing design.
PlanMyMedia.com – a software platform that plans and manages retail marketing campaigns.
What we need is an umbrella company under which all of these smaller brands will sit. This umbrella company will be called RMI, which stands for Retail Marketing International.