--We are striving for a professional and upscale image (i.e., no cartoons, no pirate imagery)
--Image should convey fun and adventure (but not violence)
--Typeface should be crisp and bold—to stand out in a crowd and from a distance without being too “overbearing”
Please feel free to experiment with colors…though ideally we would have a logo that will show up well on a blue background (see Nike “Italy Blue”) as that is the proposed color for our crew attire.
--Would like to consider incorporating the nautical flags for "P" and "A" in the logo, but not a requirement.
Please do not use any stock images or clip art in the logo.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Our logo uses include: website, printed materials and merchandise (t-shirts, koozies, beach towels, etc.) It would help us to have one element of the logo that could be separated from the “full” logo, for example, a “simple” logo with just the Pirates Atlanta name.
Comparative logo examples:
http://www.voyagecharters.com/ (like image but not font)
http://www.sunsail.co.uk/?redirect=true (like simplicity but not upscale enough)
http://www.viyachts.com/ (like font)
http://www.horizonyachtcharters.com (don't like)
http://sailtmm.com (design is okay, but colors don't stand out)
Good non-sailing logos: BP, Starbucks, Swatch, Maserati (but not colors)
File with past logos and ideas available upon request.