Elastique, or élastique, if you want to get professional :) Is the french translation for elastic. Simple and sweet.
The concept for the business name hovers around the other concept of "We'll stretch to fit your needs" or we take it to the next level...
Something definitely memorable that encapsulates the meaning of the word/branding yet remaining edgy.
Best way to put it is I want to play on the term "elastic" -- Make with that whatever you may think when you think of the word elastic..
- Text squished in certain areas like it's being pulled apart or;
- Actual elastic band somewhere around the logo or In the logo or THE logo..
- Etc, etc... Come on guys BE CREATIVE!!!
The font should be all lower-case, i.e. "elastique". Having said that, do try to put "web design" on the line underneath in an example - but at least have the "elastique" alone if you can only make one design.
A big bonus would be if you can make the logo itself on a business card as well.. I won't hold that against you if you don't but i think it will definitely help me to see how it will work on all mediums; inc. print.
Having said that -- it DEF. has to work as one color, or BLACK/GREY as it will also go on letterheads/invoices, etc.
I luv customized fonts and more importantly little touches to fonts to make the logotype look very unique and not just a regular "Helvetica Neue" - please don't think you can't use HN.. :)
Come on guys - Huge playing field.. Lots of ideas you can throw.. See what ya'll can do! :)