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Target audience will be high level marketing executives.
1. No Web 2.0 - although we are a technology start up we do not want a candy looking logo with a reflection like so many others.
2. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
3. Nothing "cute". We are a serious company making a serious difference to the world of marketing.
4. We would like you to play with different uses of a mostly black logo with red accents.
5. Socialmatica is one word. Do not try to split it into Social Matica