We want the Exercise Oncology logo to be a professional and recognizable brand – a logo that would appeal to people with cancer as well as their doctors and nurses. We are looking for a modern style that is positive and energetic but still sophisticated, trustworthy and professional.
It’s not essential but it may include exercise related images such as lifting weights/dumbbells and/or walking/running/cycling etc. Don’t want anything too cliché or stereotypical exercise gym-junkie format. The people we target to participate in the exercise are generally older people (50-80 years old) who are unwell. Don’t want anything too focused on cancer or the images commonly associated with cancer organisations. Could play with the approach of using exercise as a medicine for people with cancer.
The final product will need to include portrait and landscape options (i.e. two different versions). Will also require the final logo to be presented in two colour variations:
1) Navy, Orange, White
2) Navy, Lime Green, White
The logo will need to work on light and dark backgrounds (or have variations to accommodate light & dark backgrounds)
The logo will be used on website, print materials (brochures, flyers, letters), t-shirts, water bottles, exercise towels, clipboards etc.
There is the potential for continued work building on the same style for other logos & graphics for our numerous research projects.