Come AndinaWare ha cominciato il suo viaggio per il design di logo
We are a startup company based in Switzerland and Peru focusing on the export and import of handcraft, textiles and jewelry from the whole Andean Region, but mainly from Peru. Our business follows the principles of fair trade and we specialize on high quality products. This is achieved in cooperation with the Peruvian Government and its officially controlled production sites. The products are sold mainly over an online-shop but we're also an intermediary trader providing retailers. Furthermore we offer technical consulting services to other businesses in the same industry.
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People aged between 16 and 50, online-shoppers, aware of fair trade principles and willing to pay appropriate prices for high quality handcraft, textile and jewelry products from a third world region
The design should somehow represent the andean region, its culture, our products and make reference to fair trade. It's up to you how you want to prioritize these topics as we know that it would be hard to combine them all equally in a small logo. However we'd like to insist that the design ain't too folkloristic/ethnic and concrete. We prefer a rather abstract, iconic, simple and catchy logo. And please try to use warm, earthy and amicable colors. Maybe you could try to include mountain-shapes into the logo as the company's name itself refers to the Andes and contains kind of "mountain-shaped" letters like "A" and "W". But the latter is just a suggestion and not a requirement.
We are looking forward to see the results of your creativity and will try to comment on your proposals every day.
(the final, selected design will have to be delivered in very high resolution and .psd or .png file-format)
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