Fine Point is a forward looking advertising agency located in Anchorage, Alaska (Population: 300,000 people). Most advertising agencies in Anchorage focus on traditional advertising. Fine Point believes that a strong internet presence complemented by traditional is key to a successful campaign. Believe it or not, this is atypical for the market. Fine Point has experts in search engine optimization, Facebook advertising, webpage design, and banner advertising as well as experts in the more traditional TV and radio production.
99 Designs Spiel:
Fine Point is a company that believes 100% in outsourcing design. This is a test run to find talented designers who like to build long term relationships with a local advertising agency with strong community ties.
Fine Point targets local business that employ between 20-200 people. This week alone, we are pitching to a mall, an energy company, and a luxury hotel.
Designs should be simple and modern. Logo should be easily identifiable and tie in with the name "Fine Point". When I say tie in, I mean that when someone sees the logo they think "Fine Point". The name could be in the logo or apart from the logo.
Colors are open to designers. As I said, I am looking to be impressed so I can find designers who are looking to have a long-term relationship. This means you wouldn't have to compete for the prize money anymore.