Founder of a food start-up needing an exciting and fresh logo for http://www.howcookingworks.com. This logo will also be used as branding for future business cards and everything related to the site.
The market is going to be college students or yuppies wanting to learn how to cook. Age demographic is projected to be 18 - 30.
The site logo must fit onto the existing site http://www.howcookingworks.com. You can use firebug to swap out the logo to see what the site will look like.
The logo should match the theme of the site which are the colors of blue and black.
Swap out your logo with the site to get a feel of how the site feels. The logo to be swapped out is: