Come Bas Scheffers ha cominciato il suo viaggio per il design di logo
Fringe Genie is a new brand to market our iPhone festival application product. If you have an iPhone, search "adelaide fringe" in the app store to view what we do.
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The target audience are arts, music, film, comedy and other festivals around the world. The CEOs, directors and marketeers that would buy are product are creative, young (in mind), energetic and love individual expression and bold statements. Conservative or reserved, they are not. Many of them are artists themselves.
We need a logo design with the vector file format that goes with it. After the logo is done we'll likely need other design elements in the same style, which is an opportunity for you to do some more work.
Attached is a design concept by our marketing manager. I like the concept very much, but it needs a spark. The font could be more modern, the genie more interesting and overal bolder colours.
The Genie design must be abstract, no photos or cartoons.