* Focus energy first on a powerful core logo, then on its incorporation with the brand name.
* No loud greens, blues, or combinations thereof. Too played out in this space.
* Prefer earthtones, greens/tans/browns not unlike those currently used.
* Either start with what we got and refine it, or start from scratch. Up to you.
* No hackneyed depictions of trees, leaves, planet Earth, stick people, the African continent, or polar bears. Maybe for roots, hands, and wildlife.
* Won't rule these out, but if you try it’s got to be so stunning it overcomes any clichés.
* We obviously like the plus sign (a la Red Cross) as a symbol of int'l aid.
* We also like WWF.org's use of the panda, bonus consideration given if you can pull it off with a unique, misunderstood, and under-appreciated animal like the hyena, wildebeest, etc.
* Not too many colors, should lend itself well to having a monochrome version.
Logo must lend itself well to:
* Being a favicon
* Being a standalone square bumper sticker (like http://www.hrc.org ) and to being put on schwag such as coffee travel mugs and credit card beer bottle openers.
* Being distinctly recognizable from a distance
* Preference, but not a requirement: logo can serve as one of the letters of the brand (i.e. the ‘C’ or ‘O’ or ‘T’) as is currently done with the plus/cross sign as the T.
* Variations with logo both incorporated into and left outside the acronym/brand name, with and w/o full name, and with/without ‘.org’ part.