New logo for GoSkills.com

Go Skills

Skills for Career Advancement

We need a logo design for a new company based in Sydney called "Go Skills". We provide short online courses to business professionals who want to upskill and stay relevant at work. 

For time-starved business professionals who want to advance their careers, Go Skills helps develop relevant and personalised vocational skills with complete time, pace and location flexibility.

This will be positioned as a premium product, aimed at the mid-to-high end of the market.

Target Audience:
1) Business Professionals
- 20-35 year olds, business professionals, city dwellers, work in the CBD, corporate professionals, male and female, mid-high income level, tertiary educated.
- Ambitious, competitive, career-driven, want to climb the corporate ladder and get promoted quickly. Seek to upskill themselves and keep their skills fresh and relevant. Strive to always further themselves.

2) Business Organisations
SMEs with 10-250 employees, computer-savvy workforce, young and dedicated. Positioned as a Premium educational product to grow and develop staff.

Logo has to have strong branding elements and must be memorable and recognisable. We would prefer a two-colour logo - with yellow/gold as compulsory and either a dark grey or dark brown to complement it. Picture/Icon should be part of the logo too.