* We would like the logo to be unique, easily readable and recognizable, associated with hunting and fishing and appropriate to a male, 18-54 target audience. ( 91% of hunters are Male and 25% - Hunters are age 35 to 44, the largest group)
* We would like to have incorporated an animal (preferably a white tail deer) AND/OR object icon affiliated with both hunting and fishing activities, outdoors, wildlife, nature. Do not use a gunsight, target or a gun as the icon, please.
* We would like the logo type to be a balance inbetween the very rustic/heavy hunting logos and the newer, more modern/environment/outdoors type logos. The logo should "feel" bold, strong, sturdy, meaty, trustworthy, honest, "down home" everyman, yet not redneck.
* The logo if possible should convey the social aspect of the website.
* The TV should be capitalized.
* The TV and the .ca should be less emphasized than the words Hunting and Fishing.
* We will also need the winning designer to recreate the same logo look for our french speaking version of the site, ChassePecheTV.com in the same colors/typeface, etc