Nordic PR is a PR & Communications network built by four independent agencies in Sweden, Denmark, Norway and Finland. We focus on media, strategy, and sales communications. We have a long experience from running both local and pan-European & Nordic PR campaigns and communications strategies for some of the largest companies.
We believe that flexibility, delivering results and understading the customer's business are the cornerstones of our client cooperation. We can provide customers with a fresh alternative to more traditional players.
Words to characterize Nordic PR: Nordic, experienced, results-driven, quality, flexible, fresh, customer-focused, business understanding.
We are primarily targetting PR, Communications, Marketing and Sales people in companies, who want to build their reputation in the four Nordic markets - Denmark, Finland, Norway and Sweden. Typically, our customers are marketing / comms managers who are in charge of either a single county, the Nordics, or Europe as a whole. They're usually from one of the Nordic countries, UK or Germany.
Secondary target groups are top management and potential employees.
We need a logo that will be used as the basis of our visual identity and in all our marketing collaterals. The first application for the logo will be our our website. The logo should:
a) have the name Nordic PR
b) be multipurpose so that it could could be used in all marketing and sales communications - website, adds, powerpoints, letterheads, video, collaterals, t-shirs
c) communicate at least one aspect of our identity (Nordic, results-driven, experienced, fresh alternative, flexible, customer focused, quality, business understanding)
e) if possible, fit in with our existing look (see attached pdf document)
As for colors, please have a look at our current look in the attached pdf for reference, but if you feel that you have a better ideas on what colors to use to convey our identity, please feel free to suggest alternative colors.
I'm doing this project on 99designs both to get a high quality design and to test how design online works. For the winner of this competition, I believe we can at least be a very good reference and maybe even provide new work in the future.
I've attached a presentation to give a brief overview of the company and what we look like now.
For any questions, please email me at firstname.lastname@example.org
Look forward to finding a great, creative solution.