Intelligent Vibes is a remote SQL Server DBA service that is hoping to move into other facets of DBA services (Oracle, Sybase, DB2, and MySQL). The culture of the company is reserved and conservative, yet not stuffy. The nature of the business requires us to be compliant with government regulations and our clients require us to provide secure services.
Our target audience will be small to medium size business with a need for enterprise-wide database administration. The people within that group that we want to target are IT managers as well as company decision makers.
We'd like to portray that we are up to date on new technologies, yet respect the security of our clients' data. We want our clients to understand that we know how to troubleshoot their database issues and will do it in a timely fashion. We also want to portray that we will provide the service at a fraction of the cost of having a full-time DBA staff on-site, but do not provide inferior service. We will be a 24-7 shop and we want our clients to feel that we are their dedicated DBAs even though we are not on-site.
We'd like the design to use blue tones and have a very professional feel to it. We want to portray professionalism and yet still have a techy feel. Other than that, we encourage a creative mind to have fun with this design.