Think of the stream of inquiries that come through the search engines as a large continuously flowing river. Instead of a steady of water, you have a steady flow of keyword searches – mixes of short and long-tail keyword searches.
Now picture a large water wheel (A water wheel is a machine for converting the energy of free-flowing or falling water into useful forms of power) that is set up to capture a portion of that keyword searches and use them to create energy for local factories and/or the keywords is diverted and delivered to local farmers to be used in the cultivation of local crops … we are that water wheel.
We are a local lead generation company and distributor that focuses on pull marketing methods (In a "pull" system the consumer requests the product and "pulls" it through the delivery channel) that capture consumer demand on the Internet.
"Demand chain management is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. The term demand chain management is used to denote the concept commonly referred to as supply chain management, however with special regard to the customer pull.
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Our target audience is composed of local small and mid-sized businesses who are looking to outsource their Internet marketing efforts to a professional Internet lead generation company.
We deliver best value marketing options according to the demand of the customers.
We will be using the design on our website, business cards and other marketing and promotional material.
I would like a logo with our name and an icon using the "river and water wheel" with the river converted to keywords as described above with a modern feel. ... not rustic or traditional.
In truth, I consider us to be more like a hydro turbine generator, but I don't know if that is as recognizable to the public or as easy to convey through design. Plus, they are usually buried somewhere in the belly of a giant concrete dam.
I would like to be able to use the name and icon together and independently.
I would like to have a design with a prairie style color scheme with a blue-centric base but with a modern touch.