Come Olaf ha cominciato il suo viaggio per il design di logo
Zeker.com is a new insurance comparison website in The Netherlands.
Zeker.com differs from its competitors (which are more focused on price comparison) by making customers and their opinions a lot more important (enriching price comparison with impartial information and customer reviews).
In Dutch, an insurance is called "verzekering". Part of the word "verzekering" is "zeker" (which means sure).
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We are targeting customers of insurances in The Netherlands.
We want to be perceived as:
* And a little bit rebellious
Some requirements are:
* Logo must be in vector format
* Make it possible to add a tagline, which could be something like: "Vergelijk & Beoordeel Verzekeringen" (Compare & Review Insurances)
* We would like to have a logo which emphasizes the website goal/concept
* The common domain TLD in The Netherlands is ".nl". So it's important for us to emphasize "Zeker.com" as our brand name, to prevent people browsing to "http://www.zeker.nl".
Ideas of the logo concept could be based on, for example:
* Shapes: hands (we care about you having the right insurance; you leave a review because you care about other peoples insurance)
* Thumb up/down (the opinion of somebody just like me is important)
* Speech balloon (empowering customers to give their opinion)
* ...but feel free to come up with something else :-)
* A screenshot of the site
* An example of illustrational work on the site
* Some logo's which can be used for inspirational purposes
We are looking forward to the results!
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