Contest concluso

Logo, Letterhead, and Bus. Card needed for Interior Design Firm

Advisio necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.

È stato scelto un vincitore tra 135 design presentati da 35 designer.

135
proposte
35
designer
1
vincitore

Come Advisio ha cominciato il suo viaggio per il design di logo

Riassunto

Tobi Fairley Interior Design is a leading design firm that is looking to rebrand itself. The new logo needs to be very monochromatic and super sophisticated because her current interior design projects now include less color and more monochromatic and elegant tones.

We want the new logo to position her as the focal point in our company and to push her into a celebrity status of sorts. The most successful interior designers on a national level use their names in their branding and we need to be doing the same.

Sites to think of are Tiffanys.com, suzannekasler.com, and chanel.com.

Please read description for colors and more details. I give detailed constructive feedback, and cannot wait to see your concepts.

Nome azienda

Tobi Fairley Interior Design

Che cosa ti ispira e qual è la visione del design della tua attività?

• New logo will be named Tobi Fairley Interior Design

• The old logo is T. Lamarr Interiors. The logo needs updating to this new name because Tobi’s target audience (affluent married couples with children in their 40s and 50s) has not made the connection of “T. Lamarr” with “Tobi”. We want the new logo to position her as the focal point in our company and to push her into a celebrity status of sorts. The most successful interior designers on a national level use their names in their branding and we need to be doing the same.
• Tobi’s design is elevating into a new phase and the colors in the logo need to reflect this also. In the past, since Tobi has been very young (late 20s, early 30s), she tended to use a very bright and colorful palette in her interior design which is reflected in the current T. Lamarr Interiors logo – a lime green and white.
• Her current interior design work is now contemporary with a little bit of traditional flair and is all about luxury, though for a refined and practical lifestyle (not Donald Trump for instance). She is continuing to build a luxury brand, offers a very sophisticated level of product (furniture, fabrics, etc.) and therefore Tobi Fairley Interior Design needs to be positioned as an exclusive, elite brand.
• Think of a very elite brand such as Chanel or Tiffanys when thinking of Tobi Fairley Interior Design. It’s all about being luxurious yet not “over the top” or excessive in other words. Tobi described it simply as a “new luxury lifestyle.”
• The new logo needs to be very monochromatic and super sophisticated because her current design now includes less color and more monochromatic and elegant tones.
• Go to http://www.tlamarrinteriors.com to view some of Tobi’s work. Be certain to go to “Recent Projects” and look at the “Build for the Cure” project to see the colors and the overall feel of the design. This is the way we want the new branding to feel. This project was recognized nationally in “Traditional Home” in March of 2008 as an aside; she is therefore gaining lots of recognition for using monochromatic and sophisticated color palettes such as in this design.

Colors & Fonts of New Logo
• Tobi envisions a mocha color maybe for her name because her name (Tobi Fairley) needs to be the focal point of the logo when first viewed. Mocha would be best described as milky like hot chocolate. The rest of the logo might incorporate other neutral tone on tones (taupes for instance) and maybe use white where appropriate.
• The overall feel of the colors needs to be ultra sophisticated, clean, luxurious and refined.
• An example of a logo Tobi really likes is on http://www.suzannekasler.com. Go past the intro page and view her logo on other pages throughout the website. Notice how very sophisticated the logo is, the colors and how Suzanne’s name is the first thing you see.
• Font – currently it is a very formal and script font (see T. Lamarr website) and it needs to become more clean and contemporary, yet with a soft, feminine feel because many people may not know that “Tobi” is a woman’s name.

Sample Websites
Tobi mentioned these websites to view.
http://www.suzannekasler.com
Tobi specifically likes the logo and the feel of the entire website. Suzanne Kasler’s design is extremely similar to Tobi’s interior design and Tobi feels that Suzanne’s branding reflects the design extremely well.

http://www.chanel.com and http://www.tiffany.com

Again, these are elegant and sophisticated brands. She doesn’t like the colors obviously, but the luxurious, sophisticated and elite feel of the brands are the way she wants Tobi Fairley Interior Design to feel.

http://www.capitalhotel.com
This Little Rock hotel has positioned itself as extremely elite and sophisticated. In fact you’ll see on the home page that lists “luxury rooms…for the sophisticated traveler.” This is just another example of a brand Tobi wants to be like, and this one happens to be on a local level.

Mi piace

- The overall feel for the colors and design needs to be ultra sophisticated, clean, luxurious, and refined... yet simple
- Use mocha (milky like hot chocolate) or similar colors in the name and neutral complementary colors and tones in the background (taupes for instance), white if appropriate
- Somehow subtley draw attention the name Tobi Fairley so that it pops but does not overpower.  The name is the focal point
- Font - needs to be clean and contemporary, yet with a soft, feminine feel because many people do not realize Tobi is a woman's name.
- Websites the client likes are suzannekasler.com, tiffanys.com, chanel.com

Non voglio

- Anti-Donald Trump.  The look needs to be high-end sophisticated but not over-the-top and extravagant

Pacchetto personalizzato

350 US$

Funzioni gratuite

  • Contest aperto
  • Contest veloce (fast track)

Consegnabili

AI
EPS
PDF
PNG
JPG

Abbiamo trovato dei contest simili che potrebbero interessarti

299 US$
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design di Shantall Rueda design di Dasha M. design di Dasha M.
49
entries
18
designer
499 US$
We make fresh salads from local & organic ingredients of the highest quality.
design di evermore™ design di evermore™ design di Susan99
94
entries
31
designer
299 US$
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design di A creations® design di 13MartaDP design di Artwild
330
entries
90
designer
299 US$
Auto detailing on demand...
design di bentosgatos design di bentosgatos design di bentosgatos
47
entries
15
designer
799 US$
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design di pyxz design di pyxz design di pyxz
430
entries
106
designer
399 CA$
We give our clients advice to live a happier & healthier life...
design di double hand design di morry design di csoki
52
entries
15
designer

Abbiamo riservato un posto per il tuo contest di logo.

Inizia subito
399 A$
Land and engineering surveying land developers,architects,construction...
design di afirst99 design di sabarsubur design di afirst99
58
entries
11
designer
459 €
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design di Media.Avishek design di IvArt
186
entries
45
designer
299 US$
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design di meltem design di Verybiglama design di Birva Shah
60
entries
16
designer
799 US$
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design di shon_m design di shon_m design di shon_m
105
entries
30
designer
299 US$
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design di ZALMA_212 design di ZALMA_212 design di ZALMA_212
65
entries
19
designer
499 US$
We are a virtual reality gaming studio....
design di Sam Ruijter design di Anut Bigger design di Sam Ruijter
69
entries
23
designer