Winning design must incorporate one or more apron icons in the logo.
The font must be unique and the font must meld with the iconic imagery created/found to represent the apron. Best logo will meld text with the icon in a creative, simple, powerful way.
Logo must be able to stand with or without the ".com"
To give you some inspiration, the children's aprons we will be selling will include both vibrant solid colors, and also fancy fun colorful patterned options - see the following URLs to give you an idea for how vibrant some aprons are...
Note we also will be carrying plain colors (red, green, blue, white, black, pink) of soft, nicely weighted kids' aprons as well. They are not all so multi-patterned.
Logo should probably be 2-3 colors - we are not particular about colors at the moment - you can pick whatever you think conveys youth, fun, cooking, aprons, bliss.
Again, think Polo meets Osk Kosh meets Sur La Table (http://www.surlatable.com/)