The word "APROPOS" is the main word of the logo... the word "Markedføring" shall also be a part of the logo, but may be in smaller font.
I want the logo to have elements in it which makes it possible to use it in other designs without the whole name... Even though it is a long name, it should be easy to work with.
Feel free - but i would like a sharp color.
I want the logo to have a playful design WITHOUT seeming not-serious!
The meaning of the word
The word apropos is a very special word in norwegian... thats what we say when we are talking about something, for example a country... and then you remember that its this country that you are going to for the holiday and say "speaking of Turkey... me and my family will go to Turkey this summer" In norwegian we say "Apropos Tyrkia... "
Thats the meaning of the word... and maybe that can give you designers some inspiration....
When I tell the name of the company to norwegian people, they react on the name. I say Apropos Markedsføring... and then they are waiting for something more... And when they realize that its the company name... most of the people like the name. At least they will remember it.
The word "Apropos" is an absract word, which means that there is no obvious symbol you can put next to it that would connect the name with the symbol.
Lets see what you designers can do:)