1. Our clients are professionals and designs should be professional and modern and appeal to this market.
2. The logo should not be generic in any fashion.
3. Keywords associated with Ether Strategy include: change, modern, volatile, combustable, process
4. Fonts should be modern, clean and easy to read.
5. Colours should be a Shades of Red and Orange, not too vibrant.
6. One of our main ideas is that of volatile marketing and a logo that was igniting in flames. Something like the logo starts of in a regular font and then ignites as it goes from right to left.
6a. This is only one idea, we are very open to others.
7. Do not use chemical elements (beakers, atoms, molecules, etc.) as the primary focus of the logo. If you happen to incorporate it great, but not necessary.