Come Jgrossman ha cominciato il suo viaggio per il design di logo
We're a consumer tech startup that is changing the way consumers use grocery coupons. No more clipping Sunday newspapers, no more printing coupons from the computer. Our coupons are 100% digital, both online and on your smartphone. We're looking to make a big splash in the next few months.
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bulls-eye is 30-40 year old women. But, we also want to appeal to a broader audience who is looking for grocery deals. 22-50 year old women and men who love great consumer websites and mobile apps.
We want to have a clean looking logo. Simple, elegant, striking and hopefully distinctive and memorable. As part of the design there should be a symbol that we can use on its own without the whole SavingStar name - something we can put in other places and be recognizable (like the f from Facebook, the bird from Twitter, or the "99" box from 99 designs). We're open to the star being personified as a hip mascot for us, kind of like hipmunk.com, but this is not required. Don't use too many colors, but don't be afraid of using bold colors either. We're out to change the world and be a leading consumer company, so it should be fun, in a cool tech company kind of way.