Logo needed for new basketball recruiting company!!!

3 in the Key Recruiting

I am a former NCAA basketball coach with a remarkable background in recruiting. My dream is to assist student-atheletes fulfill their dreams: to play basketball while obtaining a solid education. I saw how happy it made parents, grandparents and families. I saw how giving someone a chance to get an education can change their lives.

“3 in the Key Recruiting” is specifically designed to help outstanding high school basketball players who are being under recruited, or not being recruited at all, to showcase themselves and their abilities to coaches at all levels of collegiate basketball.

The goal is to assist young athletes by providing them with the opportunity of exposure- which is crucial in obtaining a college basketball scholarship.

Athletes' and their families are the main focus of 3 in the Key Recruiting. The target age are high school students preferably in Grade 10 and up. The main focus will be in the Greater Toronto Area and throughout the province of Ontario.

As well as the families who will be paying for the service, a need to target coaches exists as well. Thousands of coaches' throughout the United States will be searching this website, reading the literature and taking my card.

Design something simple and clean that can be used to brand our website, letterhead, invoices, emails, etc. The name is catchy and leaves a lot open for ideas. I want something professional but not stale. Have fun with it and make it something that is memorable and easily identifiable.

You are free to choose the colors and forms of the logo.

Logo must be professional and 100% original.

Incorporate a half court basketball court

Prefer something that will pop against a white background but also want a reverse version (white on black) for future purposes.

1) No cartoons.
2) Clear typeface. Simple, bold, something that stands out. Prefer modern, clean, sharp and fresh. I do not though want to appear fancy or too stuffy.
3) No stock or clip art

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered
Web - Transparent background (.png)

There will be an opportunity for the winning designer to get a lot more work as I move forward.

Good Luck!