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Horse racing enthusiasts to the occasional bettor. Mostly male, ages 18-70. Do not discount female readers.
This is an entirely new e-commerce website. There are no predetermined colors, themes, etc. The design should convey two important points -- 1) This is a HORSE RACING handicapping site and 2) The results have a money back guarantee.
The winning designer may also be optioned to design the actual website once contest has ended.