We’re interested in something edgy with a professional touch. Ideally, we’re looking for you guys to have some fun with the lettering itself where we want to integrate the idea of “jugaad” directly. Though we don’t want to influence you too much, an example of this could be turning the letter “o” in “box” into a hanging tire. However, it’s critical that the logo is very clear and legible regardless of what you do. We feel one of the major challenges in designing the logo will be in making the logo look cool and inviting, while avoiding a sense of being cheap and gaudy.
Unless you think it would really add value, we’d suggest avoiding the use of an actual box or any other object unless it’s directly incorporated into the lettering of the logo.
Colorwise, our site contains primarily browns, oranges, whites, and reds. We’re fine with either a contrasting color scheme or an analogous color scheme for the logo. And though we are targeting an Indian audience, there is no need to overly "Indianize" the logo, simply use the influence sparingly.
Attached is a portion of the site, as reference, which should illustrate the placement of the logo and site color scheme. Please disregard our existing logo.
We will be using the winning logo for both print and web, so it’s critical that it’s designed for such use. (i.e.CMYK, Adobe Illustrator vector file, etc.)