Come Lep ha cominciato il suo viaggio per il design di logo
Soda Jerks is a brand new restaurant featuring great food at great prices. The new concept is taking on a diner theme without the poodle skirts and 50's music. The restaurant itself is quite modern and will feature black and white pictures of old diners on the walls. The restaurant is mainly black walnut with red accents. The menu will have classics like reubens, meatloaf, chicken pot pie, burgers, hotdogs, and clubhouses as well as sodas (pop) from around the world. We're a fun, friendly, modern hangout.
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We're targeting an audience that spans generations. We want it to cater towards the older generation that remembers Soda Jerks being a 50's icon but somehow also cater to the young generation that doesn't know what a soda jerk is but is willing to give it a try because it's a cool name!
We're looking for something that is clean, 2 dimensional with a few colors. Something that is easy to be changed into black and white. No graphics that refer to food itself. Something fun but yet modern, not cheesy. Take a look at the pictures posted of the restaurant itself to get a feel for what the decor is. It's not your typical diner setting. It needs to encompass the modern look of the restaurant but also the fun throw back feel of the food itself.