Business coaching and training is a big industry. Our target market is small business owners wanting to streamline and systematize their businesses. The target businesses span the gamut, from small mom and pop operations, to contractors, to orthodontists, to larger multi-million dollar organizations.
The "appeal" of this course for small business owners is that it will help them to do two main things: make more money, and have more time. By following this course, they will "fix" the issues that currently plague their business, sucking money and time from their lives. The course shows business owners, among other things, the importance of "systematizing" their operations, along with step by step directions. It covers how to hire employees, how to manage them properly, how to prepare and read financial statements, and more.
The logo needs to convey that this is a business training/information course, which is packed full of information that will make them more money and allow them to "break free" of the "old" way of doing business and give them more time.