Bien-Etre Services (Bien-Etre means well-being)
Our concept is an alternative to conventional retirement homes or living alone at home with costly home help. It’s a pioneering approach and offers residents an independent lifestyle and security.
Residents can be as independent as they wish to be. Yet Bien-Etre caters for their future needs, with no need to worry about any future upheaval from failing health or mobility as they grow older.
Each home offers the highest levels of nursing care and domestic support, with a 24/7 call system. Accommodation is spacious and can be purchased or rented and varies from 3-bedroom apartments to 1-bedroom studios, to ground-floor apartments specially adapted for people with a loss of mobility.
Brand image: reassurance, credibility, trust and security.
Brand values: established for 10 years, tried and trusted by hundreds of satisfied residents, flexibility of living, a truly caring and happy environment, mid-market pricing.
Optional tag-line: Vivre seul sans être isolé (live alone without being isolated)
Seniors and their families.
The retirement homes are located in the Alsace-Lorraine region of eastern France but clients come from all over France.
We are looking for a fresh and distinctive logo to reflect our values in an honest and open way and build brand recognition and preference.
Colours – we like yellow/orange (warm and sunny) but we are open to other colour schemes if you feel they convey our message more effectively.
Typeface – clear simple and easy to read.
Please do not use any stock images or clip art in the logo.
Make all designs available in photoshop or illustrator open files.
There could be more work for webpage layouts and stationery.