Come hans-peter.siefen ha cominciato il suo viaggio per il design di logo
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Nordic Business Forum
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We organize one of Europe's most significant business seminars, the annual Nordic Business Forum. It is open for anyone interested, but the attendees are mainly executives and managers, 24% of them being CEOs. The attendees of our 2015 event came from 30 different countries.
Each year, the event has a long list of world's leading business speakers, surprise artists and it has a carefully designed drama. We pay a lot of attention to the experience part of the event, but never forget that the most important thing is for the attendees to learn and get new ideas to grow their business. And on the other hand that they have the opportunity to establish new connections through networking.
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I'd like to explore the following colors:
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ispirazioni per il design
You can find all different versions of our current logo here: http://www.nbforum.com/press
Currently the star figure in the logo symbolizes the Polaris.
We want evolution/modernization for the logo to message to our customers that we are renewing ourselves all the time. The logo has been the same since 2011.
In the beginning it needed to awaken trust and credibility in us. Now we are credible and our customers trust in us.
Now we want to message to people that we are surprising, bold and always aiming for a higher level through renewing ourselves.
We would like you to rethink the logo. We would like the logo to message the following things:
- Nordic Business Forum is SURPRISING (but always in the core of business - no nonsense)
- Nordic Business Forum is DYNAMIC
- Nordic Business Forum is NORDIC (Nordic design is usually considered plain/reduced), but still fresh
- Nordic Business Forum EXPANDS thinking and OPENs up