We represent the advertising industry and we're new, so we want an logo that is contemporary. I don't want something too 'corporatey' or stiff; some whimsy is good. We want to become the center of our industry, so we DO NOT want something subtle.
If there was one phrase that we want to capture, it would be "Unified Voice for our industry".
We want a logo that will be used online, in print materials (especially business cards), in presentations, on exhibit signage.
We use the acronym: PMA
Organization: Performance Marketing Alliance, Inc.
I like this logo from another association:
http://www.iab.net/ (simple, clean, a little whimsy)
One I don't like: http://www.the-dma.org/index.php (boring!)
Our existing logo (http://www.performancemarketingalliance.com) is not working for me. It really isn't usable in other mediums besides the website. The logo color scheme is impossible to repurpose.
I have no preference on color scheme, our corporate colors can be dictated by the logo. Various gradations and shading make it costly to reproduce, that is my only input to color.