The target customer is primarily kids, adolescents, and young adults ages 11 to 22 years old and secondarily parents or adults ages 30-65 years old.
While the target user will usually be the kids and young adults, there also will be some enthusiastic adults. This older group includes athletes and former athletes as well as fitness enthusiasts. There will likely be parents who will take a shot at the program for a more aggressive and challenging approach to fitness.
The primary decision maker to purchase will likely be the adults, that is the parents or older users. However, that doesn’t mean that the child’s prodding and pushing won’t be a big driving force for people to buy. That is why this website and program will draw them in and be quite appealing to them, because it helps build confidence!
The website will be marketed to:
1. Athletes (first)- (both competitive and recreational, comprised of non-adults and young adults) These people would probably benefit most from the program.
2. Average Fitness Enthusiasts (secondly)- They would follow a modified version of the program for fitness enthusiasts.