Logo: I am picturing a simple logo related to oxen but am flexible. I am hoping to avoid charts, upward arrows and overly cerebral financial imagery. We are not promising people riches by using our courses. [Why oxen? See P.S. below]
Text: Steady, reliable, patient, honest, financial... Oxenvest.
Interaction: I want to be able to use the logo with or without the company name and vice versa.
Colors: Open to the artist/designer; however, I'd prefer it be more neutral than loud.
I have prioritized simplicity as an element of design because it is possible that our logo will often be featured along side big bank logos and I don't want them to conflict in brand messaging.
I am selling educational info regarding direct investing to financial institutions, so it has to fit in seamlessly with multiple brands and be used on business cards, handouts, websites, etc.
I would love to know which font you end up choosing (if the word oxenvest is not an original design in and of itself) so that I can type my slogan below the logo and company name.
Thanks in advance for your submission - really looking forward to working with you!
P.S.: Why the Ox?
The Chinese Ox symbolizes success, abundance and the accumulation of wealth.
Oxen are steady, honest, gentle and reliable creatures. Patience and hard work bring success to the Ox. The Ox brings good luck in investments, business, the stock market, your career, or in any financial situation. The Ox is considered a sacred animal in many parts of Asia; and has been known to occasionally grant wishes.