The Professional Association for SQL Server (PASS) is an independent, not-for-profit association, dedicated to supporting, educating, and promoting the Microsoft SQL Server community. Run by an elected, volunteer Board of Directors, PASS serves a community of passionate SQL Server users around the world.
PASS’ mandate is to help fellow SQL Server users to connect, share and learn. Central to this goal are PASS-run conferences, ranging from free PASS SQLSaturday one-day training events to the new PASS SQLRally 2-day low cost training conference to the annual 3+ day PASS Summit, the largest gathering of SQL Server professionals in the world.
Building on the successes of the PASS Summit 2008 “SQL Server Heroes Unite”, PASS Summit 2009 “Unite” and PASS Summit 2010 “On Fire” conferences, we need to create a bold new logo for PASS Summit 2011.
The brand character for PASS Summit is:
Leading-edge, super-smart but very approachable, friendly, welcoming and helpful. Geek cool. Passionate about technology and about sharing information with others in the community. Both fun and professional. Extremely community-focused, friends helping friends.