Like in the rest of the world many people in the Netherlands visit Quick Service Restaurants like McDonald’s, Burgerking, KFC. Apart from these well-known fastfoodrestaurants, we consider also outlets where food and drinks are being served (fast) to consume on the spot or to go/take away, being part of a branche called “Fastservice”: a blend of (quick)foodservice, retail and hospitality industry.
This portal started in 2006 and need a complete grafical rebranding with logo. (website contest will start later as the winning logo is chosen). The portal is supporting the branche fastservice / foodservice companies with information on learning, working and entrepreneurship.
With the PORTAL we want also to improve the image of the branche, which is considered to serve unhealthy food. We stand for improving the standard and level of work (by education/workshops) for employees and entrepreneurs by giving good information. We stress on healty food, good service and a good price and by doing so to improve the image so more people like to work in this branche.
The logo needs to reflect the feeling of the portal which is ment for students, schools, employers, suppliers and other organizations concerned/involved to this branche.
PLS READ BRIEFING DOCUMENT (SEPARATE FILE)
Employers and employers in the branche.
Fastservice companies looking for an educational support.
But also companies delivering to the branche.
Young people looking for a job and want to know more about the branche.
People working in highschools in order to give information to their students.
- The logo will be used for the new website and stationary and we will use it in several sizes, so consider the ability to read the name of the foundation.
- Please use colours which respect the branche but think also about colours being used for the idea of people, planet, profit: possible green, a kind of "red".
- Logo should be bright and different ( but a bit of serious business), qualtity first, people friendly, feeling of support/ community.
- Should be delivered in a such a format, we can use it fort all kind of purposes.