Come valeriaL ha cominciato il suo viaggio per il design di logo
Penrith Ultrasound for Women
I am a 46 year old medical specialist, mother of 4 and I have a Sydney based medical imaging practice in specialist obstetrics and gynaecology. I see my practice as offering a warm and personal, but at the same time professional, service to women in our area. We offer a highly skilled and specialist service in this niche area.
Our practice aims to mainatin a high level of medical service while acknowledging and enjoying the excitment and happiness of expectant parents and providing a compassionate place when things go wrong.
Many of our patients are also nonpregnant women who come for investigation of gynaecological problems and expect a professional and dignified experience.
I am hoping to badge the practice with something that is distinctly feminine- not soft and frilly but warm and strong. It needs at the same time to be clear and simple in keeping with medical professionalism.
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Our market is an existing referral base among general medical practitioners and specialists in Western Sydney. Though the practice is well established we have recently changed from a partnership to a solo practice and so the new logo establishes a sense of change in direction.We hope the new logo will be part of the re fit of the rooms, will revamp the stationary and front a web page soon.
Our patients are diverse and include women from teens to old age from many different walks of life.
A logo that can form the basis of a glass sign outside our rooms, be incorporated into a letter head and mark our literature and patient handouts.
I am happy to consider colour or simple tonal images and/or embossed logo.
We would like the feeling of the logo to be easily associated with the female mark of our business but also convey a sense of friendliness/happiness. This is more important than a depiction of ultrasound waves though is the two can be worked together then thats great.
I would like to avoid something too visually complex or multicoloured.
I am happy to incorporate the name or not as the designer prefers but I would like the practice name shown with the logo with a suggestion re font style. I am happy to break up the name of the practice and change font/iltalic
Ultrasound for Women, Penrith.
I have attached the websites of similar practices in other Australian cities that are examples of logos/motifs that I like