Ok here's the tough part... We need to keep the core brand the same , that is to say the head logo we have (looks a bit like sonic the hedgehog) needs to say and a chequered flag in some form is also desirable. They can be re-designed stylised but they are part of our brand so we need them.
The yellow background however can go its old and worn out so we are completely open there. But if you choose a coloured background then it needs to be able to pass on throughout the rest of our site... Again a good example of this is here at http://www.experiencerc.com. . The design needs to look professional so no cartoon graphics or childrens drawings.. The design does not need to incorporate a helicopter, but we are not against it if it works. The design should not include any real photos.
The logo needs to be a scalable vector as it will be used later for banner and t shirt work as well. A layered PSP file is also required . Current image is 420 x 100 pixels approx to give you some idea of the aspect ratio.
If we come up with an exceptional desigh this could also lead to some private work for the winning designer... As we will also be looking for business cards and header cards for our goods at a later stage.
Here's a link to a pdf that our logo was designed around. We own the rights to use this. http://www.fast-lad.co.uk/fastlad_head.pdf
Also I am not adversed to a bit of flash in the logo if it makes the design come alive and dosent get to crazy with the animation..